The video ends with her watching herself in the electric chair. She then has this line, which is supposed to be emotional or a bridge or something different but is really just a bunch of words jumbled together: “Why are not so cold/Got you so cause you shiver.” She then makes the sacrifice of switching from gold to silver, which really just means partying with a bunch of people, but the viewer gets the sense that something sinister is going down. Gold tells Wilson, “Maybe I can save them,” but doesn’t explain any further. The rest of the song doesn’t really make any sense either. She asks him, “What do I do?” His chilling response? “You do what I told you to do.” This exchange sums up the entire song.

She’s back in gold, and she has a visitor in jail. Now she’s in junkyard, wearing an outfit made primarily out of yellow caution tape, as a bunch of construction men watch her dance. The only redeeming part about this song is that it’s not as autotuned, and maybe Gold has an iota of vocal talent. As she’s holding a creepy doll and getting wheeled through the hospital, she sings, “You can’t restrain me, cause I’m so free.” Except she’s clearly getting restrained. Transition to Gold in a hospital bed, as overly sexualized nurses shoot something (heroin?) into her IV. Her other catch phrase throughout the song, “It’s the gold like the seed,” is just as baffling. The chorus then builds into a fast dance beat, as she tells her guards, “Just crank it or just shush up,” which makes no sense. So Wilson not only thinks that it’s appropriate to electrocute prostitutes, but that they’re asking for it. Then she’s getting electrocuted, which is what she seemed to want. In jail, she’s handcuffed to an electric chair, and she says that her last words are “Gold is the new black.” Get it? Cut to a bunch of skimpy dancers and Gold dressed entirely in gold, singing over and over again “Forget the water, turn up the heat, turn it up now, turn it up now,” because this entire song just has to be sexual, even though she’s 12.

It starts off with Gold, who is barely wearing anything, robbing a jewelry store and getting caught. No matter how terrible all of Wilson’s videos have been in the past, nothing compares how inappropriate and unacceptable “Shush Up,” is. But it’s nothing compared to that time that he played the pimp to Gold’s prostitute, which happened in his latest video with Gold, “Shush Up.” In one of his last videos with Alison Gold (the highly creative “ABCDEFG”), he roofies a bunch of children while pretending he’s giving them love potions because that’s way more of an acceptable explanation. He’s usually hanging out with a bunch of preteen girls in these videos with no parents around. They also seem to be totally fine with letting their children spend an excessive amount of time with Wilson, who always raps in each of their videos and comes off as extremely creepy. Their parents must know this too, but they seem to be totally fine with shelling out the money so their children can follow their dreams and get famous. All of his videos are terrible, autotuned and feature 12-year-old girls who, especially in the wake of pop culture’s obsession with Black, have at least some understanding that they’re going to get their 15 minutes of fame, but they’re also going to get ridiculed. Ever since Rebecca Black’s “Friday,” produced by Patrice Wilson, came out, it’s been perfectly acceptable to make fun of anything and everything he produces.

Alison gold shush up video